Category: Business Growth & Innovation
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What Do Fire Flies and Social Media have in Common?
What do fireflies and social media have in common? Both draw attention through connection and timing. Rand M. Manasse shares how to harness social media strategy, audience insight, and platform tactics to make your business stand out and grow.
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Social Media’s Golden Rule – Measure Twice. Watch the Company Grow Big!
Just as carpenters “measure twice, cut once,” marketers should measure twice before launching campaigns. Rand M. Manasse outlines how social media analytics, listening tools, and metrics can sharpen marketing strategy and help companies grow smarter.
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Is Your Business Socially Aware?
In today’s digital revolution, businesses must be socially aware to stay relevant. Rand M. Manasse explains how companies can use social media to connect, engage, and build stronger brands through awareness and authentic interaction.
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Will It Ever Happen? Just ask Tiger Woods or James Bond Stockdale.
When business gets tough, faith and discipline must work together. Drawing lessons from Admiral Jim Stockdale and Tiger Woods, Rand M. Manasse shares how perseverance and optimism shape resilient leaders who prevail through challenges.
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What Is Big, Hairy and Audacious … Is it Your Goals? It should be!
Big Hairy Audacious Goals (BHAGs) inspire long-term vision and drive momentum. Rand M. Manasse explores how BHAGs, supported by the Hedgehog Concept and Flywheel strategy, help companies build lasting success—just ask Henry Ford or Amazon.
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Core Values Form the Heart & Soul of a Company
Great companies change with purpose. Rand M. Manasse explains how organizations like Zappos and Disney use clearly defined core values to align teams, guide decisions, and shape lasting culture—the true foundation of business success.