Category: Brand and Identity

Core Values Form the Heart & Soul of a Company

Dec 23, 2012

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by

Rand Manasse

in Brand and Identity, Business Growth & Innovation, Business Growth & Strategy, Corporate Strategy, Corporate Vision & Strategy, Leadership & Organizational Culture, Leadership & Strategy

Great companies change with purpose. Rand M. Manasse explains how organizations like Zappos and Disney use clearly defined core values to align teams, guide decisions, and shape lasting culture—the true foundation of business success.